Ford F-150 Commercial

            I can identify with the Ford F-150 commercial and I received the message without a doubt. I was a dominant-hegemonic reader. I agree with the commercial’s overall message,“it ain’t a luxury.” The main ideologies used in this particular visual literacy are the value of blue-collar hard work and masculinity. One of the main points in the commercial was that working people (the target audience for this commercial) can have it all. They can have excellent towing power and capability, plenty of room for cargo in the bed all while getting twenty-one miles to the gallon. The main audience for this commercial would be men working at a manual-labor job, between the ages of twenty-five and forty who need the power and space of a pickup truck but who need gas to be affordable in order to make their living. Additionally, the type of men this commercial appeals to tend to be competitive in nature which goes along with the masculine theme. To appeal to that characteristic, the commercial mentioned that the new F-150 will give you an “unfair advantage”. The images and words used in this commercial definitely appeal to this commercial’s particular audience. The creators of the commercial used big block letters stating simple facts. They also used humor and a reference to alcohol which probably captured and kept the audience’s attention throughout the commercial.